Swiggy is betting big on Bolt with ramped up presence

Rohit Kapoor, Chief Executive Officer, Swiggy Food Marketplace
| Photo Credit:
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Swiggy is betting big on its ten minute food delivery service Bolt, which is growing at a fast clip. Within six months of its launch, the food delivery platform has expanded Bolt’s presence across 500 cities which now contributes 12 per cent to its overall order volumes.

Rohit Kapoor, Chief Executive Officer, Swiggy Food Marketplace told businessline, “There are a large part of the restaurant menus that are amenable to quick food delivery services. The restaurant ecosystem is keen to participate in the quick delivery space. We have seen enough engagement with them. Though it has just been six months, we have already scaled up the service to over 500 cities.”

Bolt combines back-end optimisation with a curated menu of quick-service and high demand items within a delivery radius of 2 km. Some of the QSR brands that have gone live on Bolt include KFC, McDonald’s, Subway, Faasos, Burger King and Curefoods among others. The company’s big bet comes at a time when Zomato shut down its “Quick” service.

When asked about how Bolt’s contribution is expected to grow from the current 12 per cent levels, Kapoor said that the company has been keenly tracking the new use cases that have emerged through this offering. “ We are seeing multiple use cases where consumers are using food delivery because it is fast. Some of these are regular orders which get onto Bolt cause of faster delivery. In other cases, there are orders which come to Bolt due to new use cases,” he added.

The company is also experimenting with its quick delivery offering Snacc, which is a standalone app. “ It is very early days when it comes to Snacc, which is currently available in three cities. We are experimenting with the menu, pricing and formats. There is a consumer who is looking at more targeted options in their food journey as we focus on a dish-first approach. There are different need cases for Snacc and Bolt,” Kapoor stated.

The company reported a 17.6 per cent growth in gross order value year-on-year in the March quarter of FY25. “ From a global standpoint, every metric indicates that food delivery in India is under-penetrated compared to other markets. So in-the medium to long term, we expect the food delivery GOV to see 18-22 per cent kind of year-on-year growth and that has been our growth guidance,” Kapoor added.

Published on May 19, 2025