Poonawalla Fincorp launches industry-first 24/7 fully digital business loans for MSMEs

According to the statement issued by PFL designed to address the credit needs of MSMEs with speed, convenience and simplicity, Business Loan 24/7 offers a fully digital onboarding and approval journey through a Straight Through Processing (STP) model. This eliminates the need for branch visits or physical paperwork, delivering a user-friendly and secure experience across all touchpoints.

The offering leverages advanced analytics and a robust risk assessment framework, with an intended objective to enhance the evaluation of creditworthiness for self-employed and MSMEs. By using digitised information directly from the source, it strengthens risk assessment beyond conventional metrics, enabling responsible credit allocation to growth-ready enterprises.

Arvind Kapil, MD and CEO, Poonawalla Fincorp, said: “We believe that with India’s $4 trillion economy, MSMEs will be one of the most robust credit growth segments over the next 10 years, and our assumptions are based on India’s strong financial infrastructure—credit bureau data, GST information, account aggregators and strong risk analytics. This product, which we will gradually build into the portfolio in a sensible, risk-calibrated manner, will be an industry first, and we believe it will be a very strong and convenient offering for all good-quality MSMEs.”

PFL is using technology as a competitive advantage, along with its risk analytics capabilities, to create a well-calibrated risk-first digital model. Business Loan 24/7 is integrated with India’s digital public infrastructure, including GST systems, account aggregators, and credit bureaus, to streamline verification, assess financial behaviour, and support a robust and calibrated approach to risk. This innovation is aimed at removing barriers commonly faced by MSMEs and enabling easier access but risk-calibrated credit.

Published on June 9, 2025