Reliance brings UK’s FaceGym to India with stake buy

MUMBAI: Reliance Retail Ventures announced on Thursday that it will buy a minority stake in UK-based FaceGym. This equity investment will bring FaceGym into India. It did not disclose financial details. FaceGym, a facial workout brand, was founded by former Financial Times journalist Inge Theron, with the first outlet opening in Selfridges, London, in 2014. Over five years, Reliance will establish FaceGym’s presence in India through a combination of standalone studios and curated spaces within select Tira stores.

Reliance Retail Ventures, which houses grocery, consumer electronics, pharma, and fashion outlets, made an operating profit of Rs 25,053 crore on a turnover of Rs 3.3 lakh crore during FY25.“FaceGym sits at the unique intersection of beauty, wellness, and fitness, creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented and increasingly drawn to science-backed, innovative concepts,” said Tira co-founder Bhakti Modi. Bhakti is the daughter of Manoj Modi, a confidant of RIL chairman Mukesh Ambani.