Q Life Consumer Products to expand markets, launches three new products
Q Life Consumer Products, a leading packaged drinking water company, is launching three new products in its silver jubilee year. The new offerings include Alkaline Water in eco-friendly, 500ml Glass Bottles, NJUZE Mango in convenient packs, and ‘UPSO’, a refreshing salty lemon carbonated drink.
Q Life is the F&B Division of the NeST Group and is the winner of the BIS Certificate of Appreciation for Quality in 2024 in providing high-quality hydration solutions. The company also has plans to expand its operations to all the South Indian states and the Middle East.
The company has the second-largest share in the bottled drinking water and fruit beverages market in Kerala, which is estimated to be worth around ₹1,500 crore.      Â
Pradeep M, general manager, Q Life, and Thomas Abraham, senior corporate general manager of NeST Group, said plans are afoot to launch few more health drink products in the market in the next financial year. Right now, 14 products are available and with the new additions, the company aims to strengthen the market position with diverse range of beverages, the officials said adding that Q Life has strong presence in Kerala and Tamil Nadu.
The company’s flagship brands Golden Valley and NJUZE offer a diverse range of products, including packaged water, carbonated drinks, fruit juices, and tender coconut water. Golden Valley brand also dominates as the leader in the Jar market in Kerala.
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