Fashion quick commerce start-up Blip shuts down

It was a bootstrapped venture which promised to deliver apparel in 30 minutes from reputed brands. 
| Photo Credit:
cueapi

Fashion quick-commerce start-up Blip has shut down operations, said Co-founder Ansh Agarwal.

The start-up, which was the first one to launch the quick delivery model for fashion, shut operations due to a lack of capital. “While we continue to believe in this space, bootstrapping the business with limited capital made it extremely difficult for us to participate in the market,” said Agarwal.

He added that the company’s model was different and did first-in-market implementations that took ‘bit of time to convince stakeholders, which indeed affected a lot our gtm strategies and slowed things considerably down’ for them.

“The result of limited working capital and failure to implement our gtm in an efficient manner, it didn’t make sense for us to continue, and hence we had to make a difficult choice to shut blip down,” he said in his post.

Founded by Agarwal and former Whatfix executive Sarvesh Kedia in 2024, it was a bootstrapped venture which promised to deliver apparel in 30 minutes from reputed brands.

The Blip app went live on the Google Play Store and the Apple store in October 2024 with 25,000 SKUs and more than 10 retail brands in Bengaluru. It had planned to expand to all key metro cities .

This comes at a time when start-ups like Slikk, NEWME, Blip, and Knot, along with larger platforms like Myntra and Ajio, have been tapping into this growing demand by promising trend-forward outfits in under 90 minutes.

Published on July 12, 2025