Ajay Devgn launches 21YO Glen Journeys single malt in global travel retail

Bollywood actor and entrepreneur Ajay Devgn has teamed up with luxury spirits house Cartel Bros to unveil ‘The Glen Journeys Pioneer Edition’, a premium 21-year-old Highland single malt scotch whisky.
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PTI

Bollywood actor and entrepreneur Ajay Devgn has partnered with luxury spirits house Cartel Bros to launch ‘The Glen Journeys Pioneer Edition’, a premium 21-year-old Highland single malt scotch whisky.

This limited release will be available through select travel retail channels worldwide and priced between ₹7,500 and ₹9,000. The launch was announced in Mumbai.

While the flagship 21-year-old single malt debuts globally, the brand’s Cask Series is scheduled for release in August 2025. This collection is designed specifically for the Indian market.

“The GlenJourneys is a culmination of passion and artistry, a tribute to the untamed spirit of the Highlands,” states Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros. “We’ve poured our hearts into creating a collection that transcends the ordinary, offering a truly exceptional tasting experience.”

“Bringing The Glen Journeys 21‑year‑old Highland single malt to life has been a journey of passion and precision,” saidDevgn. “Every detail of the brand reflects our commitment to craftsmanship and excellence. With this collaboration with Cartel Bros, we offer an exceptional whisky to connoisseurs worldwide, starting with the introduction of the 21-year-old single malt whisky in travel retail channels across the world.”