Allied Blenders & Distillers launches Golden Mist French brandy in Karnataka

Allied Blenders and Distillers (ABD), India’s third-largest spirits company by volume, today announced the launch of Golden Mist French Brandy in Karnataka. The move marks ABD’s strategic entry into the prestige brandy segment, which is currently experiencing 13.1 per cent growth in the region, outpacing the overall brandy category’s high single-digit growth.

The shares of Allied Blenders and Distillers Ltd were trading at ₹315.70 down by ₹5.45 or 1.70 per cent on the NSE today at 12.20 pm.

Golden Mist is aged in French oak casks and features a deep amber color with a flavor profile that balances grape notes with hints of licorice, honey, and subtle spice. The product aims to cater to consumers seeking authentic, high-quality offerings in the mid-premium range.

The brandy will be available in four sizes: 750ml (₹970), 375ml (₹485), 180ml (₹235), and 90ml (₹120). Notably, ABD has introduced a packaging innovation with a 180ml “Hippy pack” option alongside traditional glass bottles, making it unique in its segment.

“Golden Mist represents everything the evolving Indian consumer is asking for; heritage, authenticity, and a superior taste experience, all delivered at an attractive price,” said Alok Gupta, Managing Director of ABD. He added that the launch aligns with the company’s goal of strengthening its presence in the prestige and above segment.

This product introduction is part of ABD’s broader strategy to diversify and elevate its non-whisky premium offerings, complementing its existing portfolio which includes brands like Officer’s Choice Whisky and Sterling Reserve Premium Whiskies.

More Like This

Published on April 28, 2025