Eternal shuts down Zomato Quick, Everyday

The food delivery platform had launched Zomato Quick, delivering food in 15 minutes, in January
| Photo Credit:
KSL

Eternal Ltd (formerly known as Zomato Ltd) on Thursday said it is shutting down its Zomato Quick offering due to issues around viability and sluggish incremental demand. It is also shutting down its Everyday initiative, which focused on delivering home-style meals.

The food delivery platform had launched Zomato Quick, delivering food in 15 minutes, in January. The company is continuing to run Bistro by Blinkit which competes with players such as Swiggy Snacc and Zepto Cafe.

Infrastructure Gap

In a letter to shareholders, Deepinder Goyal, Founder & CEO, Eternal, stated that the company is shutting down Zomato Quick and Everyday initiatives as it was not seeing the “path to profitability” in these without compromising on customer experience. “The current restaurant density & kitchen infrastructure is not set up for delivering orders in 10 minutes, which leads to inconsistent customer experience. As a result, we did not see any incrementality in demand while we ran Quick as an experiment for a few months,” he added.

On the earnings call, the company stated that Zomato Quick was an attempt to bring down the delivery time from the average 30 minutes for the platform to 10 minutes. “ What we have realised is that it is extremely hard and we did not see any incrementality in demand…….. But of course, there is a wide range between 10-30 minutes. Our view is that we should try and bring it down to 20-25 minutes over time by making the overall logistics fleet delivery system more efficient. Those are the gains we will chase now rather than build an extremely quick service without end-to-end control on the supply chain,” the company’s management said.

Satish Meena, an adviser at Datum Intelligence, noted that the Zomato Quick offering had a low average order value, high operating costs, and limited pockets of demand, which made it difficult to run operationally. “Eternal may have realised this isn’t where they should burn cash. The real growth is still in mainstream food delivery and eating out — areas where the business already has scale and loyalty,” he noted. However, other players like Zepto Cafe are continuing to expand in this space.

Meanwhile, commenting on shutting down Everyday, Goyal said that the need for homely-meals is a limited use case largely for office locations in metros and the company did not see enough ROI by keeping it running at a small scale.

With inputs from Jyoti Banthia in Bengaluru

Published on May 1, 2025