Excelfore in talks with Tata Motors for SDV rollout; Hero deployment goes live

Excelfore is also in talks with charging infrastructure companies, earthmoving equipment manufacturers, and non-automotive players in India to expand its SDV solutions beyond passenger vehicles.
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UniqueMotionGraphics

California-based Excelfore, a provider of in-vehicle and cloud-to-vehicle connectivity solutions is strengthening its presence in India with production deployments of its Software-Defined Vehicle (SDV) platform. The company has already gone live with Hero MotoCorp and is in advanced discussions with Tata Motors to integrate the technology across electric fleets and commercial vehicles.

“Hero’s deployment went live on April 30,” confirmed Shrinath Acharya, Co-founder and CEO of Excelfore. “These are full production deployments, not just proofs of concept. Both Hero and Tata have signed production agreements with us to integrate our SDV stack into their upcoming platforms.”

While Excelfore’s footprint in India has been minimal so far, the company expects the country to contribute nearly 30 per cent of its global revenue over the next 3–5 years, driven largely by volume. To support this growth, it has established a large engineering team in Bengaluru, which will continue to expand.

“Our Bangalore hub plays a key role in developing and refining solutions aimed at transforming vehicle connectivity and functionality,” Acharya said. “The software we build here connects the cloud to 60–80 electronic control units (ECUs) in a vehicle—covering everything from braking, chassis, and powertrain to air conditioning, infotainment, and lighting.”

Additionally, Excelfore is also in talks with charging infrastructure companies, earthmoving equipment manufacturers, and non-automotive players in India to expand its SDV solutions beyond passenger vehicles. Globally, Excelfore’s solutions are already deployed by major OEMs such as Audi, BMW, Volkswagen, Honda, FAW, and VinFast.

Elaborating on the Indian market, Acharya noted that Indian automakers are rapidly improving their experience levels and embracing digital transformation with urgency. “We’re seeing the same sense of urgency in India that we saw during our deployment in China six years ago,” he added.

Published on May 1, 2025