Go Colors launches first international store in Dubai: expanding women’s bottomwear market

Go Colors, the Chennai-based women’s bottomwear brand from Go Fashion (India) Limited, has opened its first international store in Dubai at Silicon Central Mall.

Go Colors, the Chennai-based women’s bottomwear brand from Go Fashion (India) Limited, has opened its first international store in Dubai, marking its debut outside India.

The new store is located in Silicon Central Mall and will bring the brand’s wide range of everyday and occasion-based bottom wear to Dubai. In Dubai, Go Colors has partnered with Apparel Group, one of the region’s retail conglomerates.

Go Colors has a strong presence across the country, with a network of over 750 stores. The brand offers over 50 bottom-wear designs to cater to women and girls of different age groups and body types.

This is a significant step for us as we expand outside India for the first time,” said Gautam Saraogi, CEO & Founder of Go Colors. “The Middle East presents a promising opportunity for growth, and Dubai is a strategic starting point for our journey in the region,” he added.

The Dubai store will house a curated selection of products, including leggings, denims, trousers, joggers, and other bottom-wear essentials designed for different occasions — from casual to workwear. The expansion signals Go Colors’ growing ambitions in international markets, starting with the Middle East, a release said.

On the NSE, Go Fashion’s stock closed at ₹870, up by ₹2.95 (0.34 per cent).

Published on June 6, 2025