India’s advertising spends to grow 7.8 per cent in 2025

Digital advertising (51 per cent share) overtook traditional advertising in 2024 

India’s total ad expenditure is estimated to grow 7.8 per cent to reach ₹1,37,100 crore ($15.9 billion), according to the MAGNA’s Global Advertising Forecast. It further noted that India’s ad spends will grow 7.7 per cent in 2026 to touch ₹1,47,600 crore.

Digital advertising (51 per cent share) overtook traditional advertising in 2024. In 2025, Digital adex will rise about 12 per cent to ₹72,800 crore ($8.4 billion), while traditional media revenue is forecast to increase about 3.4 per cent to ₹64,300 crore ($7.5 billion). Social advertising is advancing to be the largest format and is expected to overtake Television in the next five years, the report said.

In a statement, Hema Malik, Chief Investment Officer, IPG Mediabrands India, said: MAGNA predicts above-average ad spend resilience in 2025 neutralising the impact of ad spend on cyclical events in 2024 led by National Elections & T20 World Cup. In 2025, dynamic ad spend is expected in sectors such as finance, media, pharma, technology, gaming and retail, while automotive and electronics might lag.”

“The trio of video, social and retail will once again lead the Adex growth. Live sports, which were the only Linear TV mainstays, have been upended with more people streaming sports content. Ad-supported streaming experience rapid growth in access, consumption and advertising sales, as nearly all streaming TV platforms offer more affordable ad-supported plans. Long-form video is growing at a blistering pace of over +25 per cent and is 6 per cent of the total video forecast, estimated to gain double-digit share in the next three years,” she said.

The report added that while the evolving global trade landscape is expected to influence India’s growth trajectory and economy, the country is well placed to manage the effects of trade disruptions due to domestic growth drivers and low dependence on exports.

“The Media owners revenue outlook in 2025 is positive across both linear and digital formats. Any impact of trade is likely to be felt in the second half of the year and though our full-year forecast accounts for this challenging environment, the situation is still forming shape and there is uncertainty,” it added.

Published on July 3, 2025