Jiostar launches AI-driven Jiostarverse influencer marketing platform

Jiostar has launched a data-led influencer marketing platform ‘Jiostarverse’ on Wednesday for brands and agencies with over 500 influencers/talent across genres.

The platform will provide marketing intelligence, engagement insights and content performance on its pool of talent, for effective collaborations. JioStarverse also enables real-time performance tracking and audience intelligence.

Ajit Varghese, Head of Revenue, Entertainment and International, JioStar, said, “Marketers are looking for authenticity, brand relevance and a clear link to business impact. JioStarverse’s AI-led insights, precision targeting and campaign optimisation capabilities align with our goal of offering scalable, and accountable influencer solutions to brands.”

He added, “JioStar is home to iconic characters who are influencers both on and off screens, and this association gives us better visibility into our deep talent pool, allowing more impactful, and brand-relevant campaigns.”

Published on May 8, 2025