Kia India appoints Atul Sood as Senior Vice President of Sales & Marketing

Kia India has said that it has appointed Atul Sood as Senior Vice President – Sales & Marketing, effective Friday (July 11, 2025). He will report to Joonsu Cho, Chief Sales Officer, of the company, and will lead the brand’s nationwide sales strategy and operations.

The development comes after Hardeep Singh Brar left the mass-premium automaker from the position last month to join BMW Group India as the President and CEO.

Sood brings close to three decades of experience in the automotive industry to Kia, having most recently served at Toyota Mobility Solutions and Services India (TMSS) as President and Director.

Prior to this, he held impactful roles at Toyota Kirloskar Motors and Toyota Motor Asia Pacific. He holds a PGDM in Marketing from Symbiosis Centre for Management & HRD (SCMHRD, Pune) and a Bachelor’s Degree in Mechanical Engineering from Thapar Institute of Engineering & Technology, Kia India said.

“We are thrilled to welcome Atul Sood to Kia India family. His deep industry expertise and strategic acumen will be invaluable as we continue to strengthen our market position and enhance customer satisfaction,” Gwanggu Lee, Managing Director and CEO, Kia India said.

Sood is a reputed leader in the automotive industry. With a legacy of driving innovation and growth across the brands he has served in his career, he brings a future-ready vision and deep operational expertise to steer Kia India’s sales transformation, he added.

Published on July 11, 2025