Kitchen appliance brand Wonderchef set to debut IPO by year-end

Wonderchef, a kitchen appliance brand, plans to file its DHRP by the second half of CY25 and plans to go for its IPO debut by the end of this year. The company recorded ₹700 crore in revenue in FY24, according to Ravi Saxena, CEO and Founder of Wonderchef.

The IPO is primarily targeted at providing exit to some of its investors. “We have been growing at 20 per cent annually on our own EBITDA and cash flow. However, this IPO will provide an exit opportunity to some of our oldest investors, including foreign families from Spain, France, and Luxembourg, who supported us early on,” he added.

The company has no plans for pre-IPO funding, he confirmed.

Omni channel, and market share

The company has its presence across multiple channels. “Online sales contribute 30 per cent of total sales come from e-commerce, quick commerce, and its own website, making it the highest among large brands in the segment.” Approximately 25 per cent each comes from general trade, modern trade, e-com, and alternate channels.

The company has also expanded its product range, now offering around 300 SKUs, with 45 new products added this year.

While the company has established its presence across east and far east, it considers South its strongest market. “The southern region is our strongest, with a 30 per cent market share, followed by the west and north at 25 per cent each, and the east at 20 per cent,” Saxena explained.

Saxena noted that tier-3 cities are seeing faster growth, but largely because brands are now entering these markets. “Earlier, there was no modern trade in tier-3 cities. With the rise of e-commerce and quick commerce, these regions are growing at a higher percentage rate, though on a smaller base. However, disposable income and overall spending volumes remain higher in tier-1 cities.”

With quick commerce expanding into tier-3 cities, Wonderchef anticipates faster growth in its revenue share from these regions, he said.