Luma Fertility raises $4 mn seed funding led by Peak XV’s Surge

The funding will support growth beyond Mumbai over the next two years, tapping into India’s rapidly growing fertility services market.
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Luma Fertility, a tech-enabled fertility startup by serial entrepreneur Neha K Motwani, has raised $4 million in seed funding led by Peak XV’s Surge. Metropolis Healthcare’s Ameera Shah has invested in her personal capacity, in addition to Vijay Taparia (B2V Ventures), according to a note from the startup.

The funding will help Luma expand its footprint in Mumbai and subsequently in other cities over the next two years. 

Neha Motwani had previously built Fitternity (India’s largest fitness marketplace – subsequently acquired by CureFit), Luma Fertility was born out of Neha’s personal fertility journey, a note from the company said. “From my own experience and after speaking to hundreds of women, it became clear that fertility care in India is broken. It’s optimised for systems, not people. At Luma, we’ve rebuilt it from the ground up—designed entirely around the patient,” says Neha.

Ameera Shah, Promoter & Executive Chairperson, Metropolis Healthcare, observed, “Fertility care in India is at an inflection point. Demand is growing rapidly, but the system is deeply fragmented and outdated. Patients are forced to navigate a maze of clinics, labs, and specialists with little coordination or support.”

The flagship clinic is located in Bandra, Mumbai, and features an in-house lab that performs all fertility procedures. “The clinic offers services including IVF, egg and embryo freezing, fertility assessments, and pre-conception consultations. Luma also provides at-home semen analysis, personalised reports, and holistic services that improve outcomes such as nutrition, acupuncture, IV drips, and one-on-one sessions to support both physical and emotional well-being,” the note said.

The global fertility services market is projected to reach $ 53 billion by 2030, the note said, due to trends including delayed parenthood, rising age-related infertility, and declining global fertility rates. Further, it pointed out, in India, the total fertility rate has fallen below the replacement level, dropping from 2.1 to 1.9 births per woman. In India, over 33 million couples are facing fertility issues and IVF cycles are expected to reach 550K in 2028, from 320K in 2024, it added. “Given the evolving Indian economy and rise in per capita income, there is latent demand for transparent, patient centric, and tech-enabled IVF and fertility preservation services like Egg freezing and Embryo freezing.”

Published on July 4, 2025