Marico expects digital-first brands to reach 2.5x of the FY24 exit run-rate by FY27

The company’s food business crossed ₹900 crore in revenue, reaching 5x of the FY20 sales, while the composite revenue share of foods and premium personal care business in India stood at 22 per cent in FY25, representing a combined ARR of ₹2,000 crore.

Marico Ltd expects its digital-first brands to reach 2.5x of the FY24 exit run-rate by FY27.

The FMCG company’s digital-first portfolio exited FY25 with an annualised revenue run rate of ₹750 crore. In the company’s FY25 annual report 2024-25, it stated that Beardo scaled 4x since FY21, reaching close to a double-digit EBITDA margin. ‘Just Herbs’ crossed ₹100 crore in revenue in FY25, while Plix’s personal care portfolio delivered a single-digit EBITDA margin during the year.

“Premium Personal Care also maintained strong momentum during the year, driven by the scale-up of our digital-first brands. We now expect this figure to reach 2.5x of the FY24 exit run-rate by FY27, revising our earlier target of 2x upward, considering sustained traction,” said Saugata Gupta, Managing Director & Chief Executive Officer, addressing the shareholders.

Food business

The company’s food business crossed ₹900 crore in revenue, reaching 5x of the FY20 sales, while the composite revenue share of foods and premium personal care business in India stood at 22 per cent in FY25, representing a combined ARR of ₹2,000 crore. “We remain confident of sustaining over 25 per cent growth over the medium term, which would take the business to approximately 8x its FY20 scale, as we continue to enhance profitability within the category,” added Gupta.

Further, the company stated that it is expecting to scale to ₹20,000 crore in revenue by 2030. ”FY 2024-25 was another milestone year in our journey, as our company surpassed the ₹10,000-crore mark in revenues. This achievement is not only a reflection of the strength of our brands, but is also a testament to the unwavering commitment of our people and the trust of our stakeholders. We remain sharply focused on our next horizon — scaling towards ₹20,000 crore in revenue by 2030 — guided by a clear roadmap rooted in innovation, purposeful brand building and operational excellence,” said Harsh Mariwala, Chairman, while addressing the shareholders.

businessline was the first to report in June that the company was aiming to touch the ₹20,000-crore revenue mark in the next five years. Marico had stated that it expects the overall volume growth in the core business to improve gradually with the newer segments of the portfolio continuing to grow 25 to 30 per cent. 

Published on July 13, 2025