McDonald’s opens first outlet in Madurai, expands footprint in South India

The Madurai outlet, an “Experience of the Future” restaurant, features self-ordering kiosks, digital menus, table service, and smart tech

McDonald’s India (West and South) has made its debut in Madurai, Tamil Nadu, by launching its first restaurant in the city. With this new outlet, located on Sakthi Velammal Street in the temple town, McDonald’s now operates 38 restaurants in the state.

Experience of the Future

The Madurai outlet is an “Experience of the Future” (EOTF) restaurant, equipped with self-ordering kiosks, digital menu boards, table service, and other smart features. The menu offers McDonald’s signature burgers, a wide range of fried chicken, including McSpicy Fried Chicken and Wings, McCafé beverages, fries, desserts, and a limited-time Korean Range. It also includes a dedicated birthday party area for families.

“We are committed to creating spaces where friends and families can celebrate special moments while enjoying the high-quality service that defines McDonald’s globally. Madurai can now experience the joy and convenience of McDonald’s right in their neighbourhood,” said Saurabh Kalra, Managing Director of McDonald’s India (W&S).

Vision 2027

As part of its Vision 2027 strategy, Westlife Foodworld, which operates McDonald’s India (West & South), aims to expand to 580-630 restaurants by 2027, with a strong focus on the southern region. The company plans to allocate around 60 per cent of its new stores to South India, each incorporating the EOTF (Experience of the Future) concept and McCafé by 2027.

Currently, McDonald’s India (W&S) runs 421 restaurants across 67 cities, with 184 outlets in South India. In 2024-25 alone, the company has strengthened its footprint by opening 27 new restaurants in the region, including eight in Tamil Nadu, according to a statement.

Published on April 3, 2025