Ola’s Krutrim acquires BharatSah’AI’yak to scale AI-driven assistance in India

Krutrim acquires AI platform BharatSah’AI’yak from Samagra to enhance offerings and scale up pan India.
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Ola Group’s artificial intelligence arm Krutrim on Friday announced the acquisition of AI platform BharatSah’AI’yak from technology consultancy firm Samagra for an undisclosed amount.

As part of the deal, Krutrim has also onboarded Samagra’s core AI team.

The AI-enabled chatbot KumbhSah’AI’yak was developed for Maha Kumbh 2025 to offer pilgrims round-the-clock guidance on rituals, navigation, accommodations, and attractions.

“Integrating BharatSah’Ai’yak into the Krutrim ecosystem widens its offerings. This integration enhances our ability to build AI that is inclusive, intuitive, and deeply rooted in the lived realities of India,” Krutrim spokesperson said in a statement.

Krutim had hosted open-source LLM services for the chatbot.

“With this acquisition, Krutrim aims to leverage its own Large Language Models (LLMs) or artificial intelligence engine, cloud infrastructure and agentic platform powering Kruti to scale up BharatSah’AI’yak pan India,” the statement said

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Published on June 20, 2025