PhonePe’s PINCODE launches 24-hr online pharmacy with 10-min delivery

The app will partner with neighbourhood medical shops facilitating expedited deliveries but and also providing digital reach to local businesses

Digital Payments firm PhonePe’s PINCODE app launched a 24-hour online medicine delivery service in Bengaluru, Mumbai, and Pune. Customers can now place round-the-clock orders for both over-the-counter (OTC) and prescription medicines and receive delivery within 10 minutes from their nearest medical shop.

Launched in 2023, PINCODE is a hyperlocal shopping app that allows users to find and order groceries, food, and other items from local stores in their area.

The app will partner with neighbourhood medical shops facilitating expedited deliveries but and also providing digital reach to local businesses.

Enhance healthcare accessibility

“At PINCODE, our mission is to enhance healthcare accessibility and convenience while simultaneously empowering local medical shops. Our 10-minute delivery service ensures customers receive medicines without unnecessary delays. Through our continuous availability and free doctor on call, we are improving access to fundamental healthcare services while reinforcing the position of neighbourhood medical shops in the digital economy. This approach stimulates local economic growth and ensures trusted medical shops remain integral to their communities,” said Vivek Lohcheb, CEO of PINCODE.

PINCODE also allows customers without prescriptions to order using the “no prescription” option; a doctor then calls within minutes for a teleconsultation, issuing a digital prescription as per telemedicine norms.

(Inputs from BL Intern Rohan Das)

Published on April 21, 2025