PURE EV Plans ₹400 cr fundraise for new factory expansion and growth
Hyderabad-based PuR Energy Pvt Ltd, the maker of PURE EV electric scooters and motorcycles, is set to raise ₹400 crore through a mix of equity and debt to fuel its capacity expansion programme. The funds will go toward establishing a new greenfield factory and growing its dealership network, with plans to scale both domestic and export volumes over the next three years.
Currently, PURE EV has an annual production capacity of 50,000 units in Telangana. The company has proposed a 35-acre facility to four states—Telangana, Andhra Pradesh, Tamil Nadu, and Karnataka—and plans to develop the plant in two phases. The first phase will boost production capacity to 2 lakh units, eventually scaling up to 5 lakh units within five years, according to Founder & Managing Director Nishanth Dongari.
To date, the company has raised ₹250 crore—₹170 crore through equity and ₹80 crore via bank financing. The ₹400-crore new factory expansion will be funded with 70 per cent equity and 30 per cent debt. Promoters currently hold 85 per cent ownership.
Dealership network
The dealership network is also set for rapid growth, increasing from 70 outlets to 120-130 by November, ahead of the Diwali season. This expansion is expected to drive a 15-25 per cent sales boost at existing outlets, with further gains from new locations. The company has reported a recent surge in demand, reflecting rising consumer confidence.
PURE EV is also sharpening its focus on premium offerings with the launch of X Platform 3.0. The advanced platform introduces a “Thrill Mode” that boosts torque by 25-50 per cent without impacting mileage. It also features next-gen cloud AI for real-time updates and a smart dashboard offering over 100 features. New variants of the ePluto, G Max, and eTryst X models are expected to roll out soon.
No safety incidents
In addition, PURE EV has eliminated warranty conditions for battery and powertrain issues, leveraging predictive cloud technology to ensure zero downtime. Safety remains a priority, with innovations such as nano-phase change materials improving thermal safety by 40 times. The company has recorded no safety incidents over the past 18 months.
As government subsidies taper off, PURE EV is confident in maintaining profitability without significant price adjustments. “We are well-positioned to capitalise on evolving market conditions without altering our pricing strategy,” Dongari said.
The company sold 14,000 units in 2024 and is targeting 21,000-22,000 units in 2025, with plans to scale to 40,000-50,000 units by 2026. While scooters currently account for 85 per cent of sales, led by the flagship E-Pluto series, electric motorcycles—recently launched—make up 15 per cent and are expected to grow significantly in the coming years.
PURE EV has also made strides in the export market, with around 1,500 vehicles shipped to Nepal, Bhutan, and Dubai. Through a partnership with a Middle Eastern distributor, the company launched the Arva Electric brand for the region. By FY28, PURE EV aims to export 50,000 electric motorcycles annually, focusing on markets in Africa, Latin America, Southeast Asia, and the Middle East, where motorcycles dominate over scooters,
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