Third Eye Distillery to operationalise Goa facility by Q2, investing $2 Mn

Rahul Mehra – CEO & Co-Founder of Third Eye Distillery

Third Eye Distillery, the maker of Stranger & Sons gin, has said that its Goa distillery, in which it has invested $2 million, will be fully operational by the second quarter of FY26. This launch follows the debut of its Other Side whiskey and marks the beginning of a broader expansion into a full portfolio of spirits.

The facility is expected to produce 3,000 litres of spirits daily and accommodate a range of products. The company is set to start some operations around June.

Rahul Mehra, its CEO & Co-Founder, shared, “We still see ourselves in the growth phase. Our first objective is to have a complete and comprehensive portfolio of spirits, following which we will start clocking in growth numbers. Currently, all our growth is coming from a limited portfolio. In the first three years, we just had Stranger and Sons, Short Story Dry Gin. Now, we have the Otherside whiskey.”

Expansion plans

Mehra shared plans for the expansion of the whiskey’s domestic presence, which was launched late February. The whiskey was launched two months ago in Goa and Maharashtra, with plans to enter other markets in phases — Haryana, Karnataka, and Rajasthan this month, followed by Delhi and West Bengal next.

“By the end of Q2, we should be in about seven markets and initiate exports by Q3 as well.”  

The company also hopes to double its presence over this year and the next, with plans to introduce its brands into CSD.

“We also plan to increase our distribution width and depth in most existing markets. Internationally, we are currently available in about 15 countries and should add another 4-5 markets. However, we are there for the presence and are not as aggressive or have such depth in most of those markets. India is still the most exciting market,” Mehra said.

Currently, 80 per cent of the company’s revenue comes from domestic markets and the rest from export markets. 

While year one was bootstrapped for the company, it started raising capital thereafter and is looking to raise more funds.

“We have operated close to breakeven over the past few years. We make sure to maintain this since we are still in the growth phase. We want to keep reinvesting our revenue into the growth of the next brand since we are building out a portfolio. So, every time a brand becomes cash positive, it helps us fund the next brand,” the CEO shared.

Published on May 19, 2025