Thomas Cook India & SOTC travel expands with New Zealand tourism partnership
Thomas Cook India and SOTC Travel have signed a strategic joint venture agreement with Tourism New Zealand to boost winter tourism from India. The partnership aims to increase visitor numbers during New Zealand’s winter season from June to August, which coincides with India’s peak vacation period.
The shares of Thomas Cook (India) Limited were trading at ₹133.62 up by ₹1.75 or 1.33 per cent on the NSE today at 12.35 pm.
The collaboration focuses on marketing New Zealand’s winter experiences to Indian travelers across different market segments, including multi-generational families, working professionals, millennials, and GenZ. René de Monchy, chief executive of Tourism New Zealand, highlighted India as a fast-growing tourism market with double-digit holiday visitor growth.
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Key winter attractions include snowboarding, skiing, heli-hiking, whale watching, stargazing at Dark Sky Reserves, and adventure activities in Queenstown. The joint venture will leverage off-peak travel benefits such as better pricing, fewer crowds, and more sustainable exploration of the destination.
Rajeev Kale from Thomas Cook India emphasized the strategic timing, noting that the campaign will target value-seeking Indian consumers across their diverse customer base. S.D. Nandakumar of SOTC Travel added that the campaign will extend beyond metropolitan areas to include Tier 2 and 3 markets.
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The partnership represents a significant effort to expand tourism opportunities between India and New Zealand during a traditionally quieter travel period.
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