TVS Srichakra enters US market with its participation in AIM Expo 2025

TVS Srichakra Ltd, the manufacturer of two-wheeler and three-wheeler tyres under the Eurogrip brand, announced its entry into the US market with its participation in AIM Expo 2025, North America’s premier powersports tradeshow.

The Chennai-based tyre maker is presenting a line-up of high-performance two-wheeler tyres designed for sport touring, off-road, and trail applications at the event.

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“We are excited to introduce our Eurogrip high-performance two-wheeler tyres in the US market,” said P. Madhavan, Executive Vice-President – Sales and Marketing at TVS Srichakra Ltd. “AIM Expo provides an excellent platform to engage with key industry players, trade partners, media, and influencers. This is a significant step towards our vision of becoming a global leader in two-wheeler tyres.”

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Organised by the Motorcycle Industry Council, AIM Expo 2025 is the largest motorcycle and power sports tradeshow in North America, attracting over 3,000 participants from more than 50 countries. The event brings together industry professionals, dealers, and media, creating valuable networking and business opportunities. The event runs from February 5 to 7.

With its US debut, Eurogrip Tyres is looking to expand its global presence and establish its foothold in the North American market.