Zomato’s board approves name change to Eternal

Zomato Ltd on Thursday said its board has approved the change of name of the company to Eternal Ltd. It will now be seeking the nod of shareholders as well as Corporate Affairs Ministry besides other statutory bodies for the same.

The company’s management said this is being done to distinguish the company from the food delivery brand and app. This also comes at a time when the company’s quick commerce business, Blinkit has emerged as a key growth driver.

In his letter to shareholders, Deepinder Goyal, Founder & CEO, Zomato shared that internally the company has been using the brand name“ Eternal” instead of Zomato post the acquisition of Blinkit to distinguish it from the food delivery app.

“We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd,” he stated.

Four major businesses

“Eternal will comprise four major businesses (as of now) – Zomato, Blinkit, District, and Hyperpure. Our Board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker from Zomato to Eternal,” Goyal explained.

Stating that “Eternal” is a powerful name, he added, “ To work at Eternal will be to wake up every day knowing that our forever is earned in moments of self-doubt, in acknowledging our limitations, in our constant hunger to be better than we were yesterday. This isn’t just a name change; it is a mission statement.”