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Ananya Birla ventures into India’s booming beauty and personal care market

Ananya Birla ventures into India’s booming beauty and personal care market


Entrepreneur Ananya Birla announced her entry into India’s beauty and personal care (BPC) market today, with plans to launch multiple brands throughout 2025. The venture will introduce products across various categories including makeup and fragrances through a phased national rollout.

The move comes as India’s BPC market is expected to reach $34 billion by 2028, growing at a CAGR of 10-11 per cent. The growth is attributed to increasing disposable incomes, e-commerce penetration, and evolving consumer preferences.

Birla emphasized that the brands will focus on product quality, distinctive packaging, and strategies tailored to modern consumers. The venture aims to establish both domestic and international presence.

At 17, Birla founded Svatantra Microfin, which has grown to become India’s second-largest NBFC-MFI, impacting over 50 million lives across 20 States. She currently serves as a director on the board of Aditya Birla Management Corporation Private Limited (ABMCPL), the strategic apex body of the Aditya Birla Group, and holds board positions in various group companies including Hindalco, Grasim, and ABFRL.

Recently, she launched the beta version of Sophius, an AI platform, at IIT Bombay. Through the Ananya Birla Foundation, established in 2020, she has partnered with over 25 nonprofit organizations, reaching more than 30,000 community members across five States.





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