BirlaNu eyes market share gains in all categories

CK Birla Group’s home and building material solutions company BirlaNu Ltd, which aims to double its revenue in around three years, is eyeing market share gains in all the categories going forward.

The company, formerly known as HIL Ltd, is mainly focussing on segments like pipes, construction chemicals and walls to grow its business.

“In our growth story, priority segments are pipes, construction chemicals and walls. We are looking at organic opportunities in a big way. We are also open to inorganic opportunities,” BirlaNu Managing Director and CEO Akshat Seth said on Wednesday in Kolkata.

For the home and building solutions maker, presently roofing solutions, AAC blocks, pipes and panels are major products, among others.

“In all our categories which we operate in we believe we will gain market shares,” said Vijay Lahoti, Chief Business Officer.

In the roofing solutions category, the company’s current market share is at 24 per cent in terms of volume. It is planning to increase the market share by around 3 per cent in the next three years.

In the organised market, BirlaNu controls around 13 per cent market share in the blocks category, while its market share is around 74 per cent in the sandwich panel category.

The company is planning to invest around ₹1200-1300 crore in the next three years as part of its strategy to double its revenue in the next three years or so.

Capacity expansion

“The investment will be for capacity expansion, building product portfolio, and for marketing and branding exercise. Some of it will go in working capital. And, also for the geographical expansion,” Seth said.

BirlaNu intends to bring its global premium flooring brand Parador to India. The CK Birla Group company had acquired German flooring solutions firm Parador in 2018.

“With our brand Parador, we are going beyond our home market of Europe to markets such as the US, India, China and Middle East. There is a lot of work that has happened. Teams have been recruited. We are scaling up our presence. As of now, all the supplies for Parador are coming from our European plant, but we are building the local supply chain as well for these markets,” Seth added.

In India the company has 30 manufacturing plants. It has two plants overseas–one in Germany and another in Austria. The company had posted a consolidated revenue of around ₹3375 crore in FY24.